soulxtc
January 13th, 2006, 10:39 AM
<p>Since their debut a half-decade ago, satellite radio stations have had one main rival: traditional radio. And it's not hard to see why winning subscribers has been easing pickings. Satellite radio offers ad-free music channels and boasts myriad specialized offerings, compared with a few dozen for traditional AM/FM stations. XM Satellite Radio (XMSR) and Sirius (SIRI) had signed up 9.3 million paying users by the end of 2005, compared with fewer than 4.5 million a year earlier. </p><p> </p><p>Competition between XM and Sirius has been furious from the start and has only intensified of late -- most recently with the Jan. 9 debut of a channel for shock jock Howard Stern on Sirius (see BW 12/28/05, "Satellite Radio: Now It's a Race"). But now, the battle for subscribers is about to get cranked up another notch. Traditional radio companies are making a major push into so-called high-definition radio, a new technology that will let them better compete for listeners with a greater range of channels and higher sound quality. </p><p> </p><p>What's more, wireless broadcasting networks as well as services that let you listen to radio on your PC or download radio wirelessly are rushing into the market, offering consumers a slew of new listening options. The big wild card: Apple Computer (AAPL), maker of the wildly popular iPod digital music player, might enter the fray, with results that may not favor the satellite companies.</p>
Read the complete article (http://www.zeropaid.com/news/6081/+Everyone%27s+Aiming+at+Satellite+Radio/)
Read the complete article (http://www.zeropaid.com/news/6081/+Everyone%27s+Aiming+at+Satellite+Radio/)