Sponsored Gnutella Search Results

[dubstylee]

A new service called Gnutelligence aims to do to the gnutella network what Google's Adsense did for website publishers. Except in this case, Gnutelligence would be the only publisher.

Basically they claim that they will return "relevant sponsored search results" based on a gnutella query. So you could be using LimeWire, BearShare, or any gnutella client and a search for "The Matrix" might bring you a result that when clicked on would launch a browser window to an advertiser.

This has been tried with FastTrack's Altnet technology, although that delivered DRM protected files according to the keyword searched for. This approach was fairly successful with the Adult industry, where a search for "Jenna Jameson" could return tens of sponsored videos, marked by the gold Altnet icon. Gnutelligence doesn't specify if they will be delivering actual protected content or just sending the user to an advertiser's website, but the possibility is obviously there.

Here is a snippet from News.com:

On Wednesday, a new service called Gnutelligence launched with the aim of bringing something very like Google's sponsored search results to the open-source Gnutella network.

Run by a former LimeWire employee, the service is designed to produce clearly marked advertising results in response to specific, pre-purchased keywords inside the Gnutella network. Thus--a hypothetical example only--a search for "Britney Spears" might bring back a link to a record store Web site selling the new Britney Spears album.

"P2P doesn't have to be about copyright violations, it can be about offering legal services to use," said Gnutelligence founder Susheel Daswani.

Read Gnutelligence Press Release

Read the complete article (http://www.zeropaid.com/news/5506/Sponsored+Gnutella+Search+Results/)

[Sparky9]

great, more "stuff i don't want" to wade through in the search results
i miss the old gnutella when every peer was a search node, before "ultrapeers" started being in control of the network

[John W. Lindh]

So, Susheel has finally completed his journey to the dark side...

[serrebi101]

lol that's to funny.
sponsored results on an open network.
good one guys.
ofcourse I know this news is true.
I'm just wondering why the hell would this guy waste resources on doing this for gnutella.

[Unsueable Davey Brown]

I'm not sure I get this. This is based on a deceptive claim, right?

On his website he says


WE BROUGHT YOU GNOOZLE
Gnoozle is a decentralized peer-to-peer (P2P) file sharing application which runs on the Gnutella Network (currently 1 million simultaneous users, 10 million daily users). Gnoozle allows users to download any type of file from other peers on the network at anytime.

http://www.gnutelligence.com/

If I'm reading this correctly he wants advertisers to believe he can tag every user on the Gnutella network with an ad, but isn't what he's really saying is he has some lame, little p2p program called Gnoozle that can offer ads to the few Gnutella users who use his program?

Isn't that a big, "so what"? I mean I don't know about you, but I just won't download Gnoozle. I'll use the Gnutella network from another program.

Do I have my facts straight though?

[Christoph]

great, more "stuff i don't want" to wade through in the search results
i miss the old gnutella when every peer was a search node, before "ultrapeers" started being in control of the network
aha!?
With this old gnutella protocol all download were slow cause all your bandwith were taken by search.
Not to forget that every modem user could break the search horizon if he disconnects.

[John W. Lindh]

Gnoozle is not the only Gnutella client that those ads will reach. Needless to say that other Gnutella clients will start filtering these ads as soon as they become an annoyance.

[John W. Lindh]

aha!?
With this old gnutella protocol all download were slow cause all your bandwith were taken by search.
Not to forget that every modem user could break the search horizon if he disconnects.
We could switch back to a network without ultrapeers but that would essentially mean that everybody is an ultrapeer. It would be rather bad for modem users but fortunately there aren't too many of them left.

[Christoph]

We could switch back to a network without ultrapeers but that would essentially mean that everybody is an ultrapeer. It would be rather bad for modem users but fortunately there aren't too many of them left.
aha!
well...There are better networks like the K.A.D network and NeoNet.those are without peers but they are searching for Hashs...this seems to be the best and fastest way to search and to get a 100% search horizon.
the old gnutella protocol was shitty and thats why no one was using gnutella clients 2-3 years ago.

[John W. Lindh]

well...There are better networks like the K.A.D network and NeoNet.those are without peers but they are searching for Hashs...this seems to be the best and fastest way to search and to get a 100% search horizon.
They are also the fasted way to create hotspots, overhead and a generally failing infrastructure. Neither Kademlia or NeoNET are really suited for keyword queries. I dare say that you will not to be able to search nearly as many nodes with eMule's Kademlia implementation than with LimeWire or BearShare.