How can new technologies transform online entertainment?

[DudeAsInCool]

Beginning with the Napster debacle, the recording industry has taken all the wrong steps by not embracing new technologies, and in turn, alienated their most valuable customer base. In the best of all worlds, how should these new technologies be used to create a new platform that respects it customers, is economical and easy to use, and provides consumers with a variety of entertainment to choose from? In other words, if Zeropaid's members were running the show, what would you do???

[FreakinWeasel]

In the best of all worlds, how should these new technologies be used to create a new platform that respects it customers, is economical and easy to use, and provides consumers with a variety of entertainment to choose from?

I don't know what new technologies you speak of as I haven't seen anything mind bending hit the streets recently, except to see more restictions put on us end-users. Maybe the question should be should we be focusing on a limited strategy of lightly bending the current system to limitedly meet our current needs or really re-design the whole copyright process to reflect a realistic approach in the new digital age. Since we all seem to value money, it has become the ruler of our lives and the arts start to suffer when it's no longer being done for the beauty of it but only the purpose of gaining the the most money. This goes for music, movies, wall art, literature. There are organizations afoot that are looking into just this "newer" concept if you look.

[aqlo]

Corporations should give us all their content for free and attach tasteful, inoffensive advertisements to it. This is the only viable solution I see if they wish to survive.

I'd like to teach the world to sing
In perfect harmony
I'd like to buy the world some coke
And keep them company
(It's the Real Thing)

[FreakinWeasel]

[QUOTE=aqlo]Corporations should give us all their content for free and attach tasteful, inoffensive advertisements to it. This is the only viable solution I see if they wish to survive. QUOTE]

I doubt that would ever work since they would never make the advertisements inoffensive. They never take no for an answer from us. I've been wrestling with a fricken popup for two days spamming some site for a no popups program. Now I have one I use, but somehow, some place I've been this weekend snuck up on me and loaded some miserable POS that keeps coming back. I finally used restore to go back a week and that seems to have gotten rid of it. Point is that the industry likes to take advanatage of the unsuspecting and uneducated, and so would never be happy with simple ads. They would want more info, more money, etc.

[DudeAsInCool]

FrankenW: I don't know what new technologies you speak of..

Well,to begin with P2P technologies.

[aqlo]

they would never make I don't think they will either, not the big in-the-business-of-being-in-business corporations at least. But I don't particularly want those to survive anyway, do you? I want businesses who are in the business of providing me valuable services that I am happy to pay for, and don't think I owe them a free lunch just because their last 3 fake stars they made in the basement all sucked equally, and there aren't enough good songs from the unhappy real artists to fill a whole album. Fake corporations making fake laws with their big fake politician friends aren't really on my wish-list for the 21st century at all.

But smart people, like the real carriers and the active advertisers and the new artist groups and the underground scene, they will do very well when the huns and goths remove the big corps brick by stinking electronic brick. Very well indeed, and we won't be doing too bad ourselves, we won't be starved for content anymore.

In Ireland they have a saying which I find very poignant:
Guess we'll just have to eat the landlord then.

[tMoD]

[QUOTE=aqlo]Corporations should give us all their content for free and attach tasteful, inoffensive advertisements to it. This is the only viable solution I see if they wish to survive. QUOTE]

I doubt that would ever work since they would never make the advertisements inoffensive. They never take no for an answer from us. I've been wrestling with a fricken popup for two days spamming some site for a no popups program. Now I have one I use, but somehow, some place I've been this weekend snuck up on me and loaded some miserable POS that keeps coming back. I finally used restore to go back a week and that seems to have gotten rid of it. Point is that the industry likes to take advanatage of the unsuspecting and uneducated, and so would never be happy with simple ads. They would want more info, more money, etc.

I'm sure there would be ways to remove the ads. About the pop-ups, I don't know if this will help but here's a thread about pop-up killers:

http://www.zeropaid.com/bbs/showthread.php?t=5076

[Malicious Intent]

Adverts arn't worth enough to pay for the music. Think how many they play on the radio for each song. Also you will flood the market with adverts. Advertising revenue went into free fall a few years back and it never really recovered. I'd hate that system.
Now I'm used to free music, its going to be difficult to ever pay for it. Its free and in the perfect format. Record labels have nothing to fight back with. They should write me off as a lost cause. If file-sharing came to an end, I wouldn't start buying at any price.

[aqlo]

Malice I don't want crappy pop-up advertisements in the songs so much as songs characterizing the advertisements. When I hear certain songs already I cannot help thinking of some soft drink or camera film or mayonnaise. And an album. See the beauty of it?

Hook good artists with good songs up to good products for good people to enjoy whenever they happen to think of it, which is all the time anymore. Let's take advertising up to a new level.

Btw it's the 21st century, the future is here, I want my jet-pack, and wasn't I also promised subliminal advertising by now? Because that's what we want, the kind we don't have to sit through. Make your ads invisible guys, make them subtle and flash them faster than the eye can see.

[DudeAsInCool]

Here are some ideas ive been thinking about so far..

1) Change the copyright rules to adjust for the new technology


Assuming you can do anything you want with the songs you download, here are the economic suggestions so far:

2) An add on fee from the ISPs for music and film downloading--this is similar to what colleges like Penn State are doing, by covering costs thru their reg fees. Free tickets to concerts and other freebies for subscribing to the service.

3) A Peer to Peer Distribution service for a set fee, in which some of the bigger filesharers get kickbacks for service as gateways.

4) Ad supported songs that are free

5) A tax on electronic equipment to cover free music downloads

6) Micro fees for the songs you want


Any other ideas beyond tasteful advertising supported stuff?

[DudeAsInCool]

Adverts arn't worth enough to pay for the music. Think how many they play on the radio for each song. Also you will flood the market with adverts. Advertising revenue went into free fall a few years back and it never really recovered. I'd hate that system.
Now I'm used to free music, its going to be difficult to ever pay for it. Its free and in the perfect format. Record labels have nothing to fight back with. They should write me off as a lost cause. If file-sharing came to an end, I wouldn't start buying at any price.

Well, here's an old thread I started about 6 months ago during the heydey of the RIAA lawsuits. I thought Id take another look.

Im curious Malicious--what if the technology got to the point that the internet became similar to television--doesnt an advertising model work there? Just think, you could have an online tivo to get rid of the ads you didnt like... :)

But what if the ads catered to your tastes, MI, as Aglo suggests, and you got to download whatever you wanted? Now that might not appeal to the sophisticated file-sharer, but what about the every day Joe?

[FreakinWeasel]

Well, here's an old thread I started about 6 months ago during the heydey of the RIAA lawsuits. I thought Id take another look.

Im curious Malicious--what if the technology got to the point that the internet became simialr to television--doesnt an advertising model work there? Just think, you could have an online tivo to get rid of the ads you didnt like... :)

But what if the ads catered to your tastes, MI, as Aglo suggests, and you got to download whatever you wanted? Now that might not appeal to the sophisticated file-sharer, but what about the every day Joe?

Boy, talk about a long forgotten thread DaiC. I guess, I would endure maybe a run of Budwieser commercials, maybe even some Victoria Secrets ones too :;) . But the problem I saw with aqlo's idea was that the advertisers always treat the customer like an uneducated idiot (no cracks about what I may or may not be anyway ok?) and I wouldn't be able to handle your average lameass commercial just to surf around and grab tunes. Product placement works in movies cause you're a captive audience and the placement is nothing more than a flash in the scene. A pop up/ pop down ad so to speak. We bantered around ideas back when this thread came out and thought about wrapping a music mp3 in a music video where you HAD to watch the video with intergrated commercial first and then a program would decode your mp3 for you too keep. They got what they wanted, I got what I wanted. I still think it's a neat gimic for promotional purposes. If they already play the music via the radio, then why not give away a track or two and make some ad cash to boot.
(I'll tell you why, cause the shit they play on the radio is the only good freakin song on the damn album! LOL) Anyhoo, I may have already made these comments somewhere back in this thread, but just for refreshing the ideas!

[DudeAsInCool]

Thanks. What if the commercials were more like the BMW one's, and let's say you were actually shopping for one? I'm thinking there is a market for hooking up advertisers with consumers that want their products, with the payoff being in forms of MP3s.. Would that work for you?

[YWD67]

Thanks. What if the commercials were more like the BMW one's, and let's say you were actually shopping for one? I'm thinking there is a market for hooking up advertisers with consumers that want their products, with the payoff being in forms of MP3s.. Would that work for you?

They have something like that now. It is called spyware and adware. Go to some sites that you like and they may download one of the above(where you wanted it or not) and customize the pop ad to the client involved. No thanks we don't need a re-invention of the wheel.

[shawners]

Its like this, they need to hire marketing as well as a great production staff to keep up with technology and how they can use it to sale.. They always fight when everything changes. They will lose, then embrace.. LOOK how long it took to get paid services to have the five major record labels.. in napster days, their was two paid services.. And they only had half the labels at that time.. if a meteor hits, i doubt they would out live the ICe age.